For this project, a Extensive campaign was created to celebrate the hometown of lifestyle brand Fuego International, highlighting its rich culture and deep-rooted connection to the brand. As a tribute to the city, two uniquely designed football jerseys were unveiled, each reflecting elements of the city’s heritage and spirit. Alongside the jerseys, a video was produced to showcase the story behind the designs, capturing the essence of the city. From digital promotions to physical activations, the campaign served as both a celebration and a rallying call for people to unite around their shared passion for their city.