For this project, a comprehensive campaign was developed to support the launch of the new 'Rabo ZZP Rekenig' by Rabobank, a special bank account for young, starting entrepeneurs. The Rabobank is a leading financial institution from the Netherlands known for its commitment to entrepreneurs and sustainable growth, with over 9 million clients. The goal of this campaign was to reach more young, aspiring entrepreneurs and encourage them to become customers by opening a Rabo ZZP Account.

To achieve this, a brand-new, user-friendly (target group) landing page was designed, leveraging nudging techniques and SEO optimization to enhance visibility and increase conversions. In addition to the landing page, a prototype of an artificial intelligence (AI) chatbot was developed, specifically designed to assist budding entrepreneurs by providing tailored advice and answers to their questions, leveraging Rabobank's extensive experience and expertise. Furthermore, an appealing welcome gift was introduced, consisting of a personalized (digital) business card and one year of free access to their own chatbot. These gifts are offered via email to entrepreneurs who have recently registered with the Chamber of Commerce (KVK), ensuring the campaign seamlessly aligns with their entrepreneurial journey. With this approach, Rabobank takes a significant step in supporting new entrepreneurs and strengthening its position as the go-to bank for the self-employed.